So you are ready to sell your home?

Your home is more than brick, mortar, and boards. For many, it’s an extension of who you are, showcasing your personality and style. That’s why selling a home can be an emotional experience, but it can also be exciting and rewarding. Choosing the right agent can help you to sell your home both successfully and in a timely manner.

What exactly does an agent do for a seller?

Much of an agent’s work is quiet, behind the scenes – and important. Researching home values and sales trends is a non-stop activity for an exceptional agent. Promoting your home involves several outreach efforts, including scheduling, marketing and hosting open houses, following up with open house visitors, having conversations with ad respondents, and posting photos and virtual tours on the web. Being your guide and confidant is part of the process as well.

Selling can entail a variety of marketing strategies. Your agent can develop a plan especially for your home, which will help set it apart and attract buyers. Once listed, your home will be quickly entered into the local Multiple Listing Service (MLS), displayed on and distributed to over 500 national and local real estate websites, where most buyers begin their search for a new home.

How important is pricing?

A key part of your marketing plan is setting the list price. Quite simply, if a home is priced too low, you miss out on potential profit. If a home is priced too high, qualified buyers will look elsewhere.

To determine the best asking price, review the prices of recently sold, comparable homes in the area; evaluate the competition, and study marketplace trends.

It is also helpful for us to discuss other terms and conditions that can be included in the sale of the home to make it more attractive to potential buyers. For example, if an owner can complete a major repair – such as a new roof – to make the deal more appealing to a qualified buyer. A home warranty is another useful marketing tool, providing protection if an appliance or other covered item fails after closing. Home warranties are a relatively inexpensive way for a seller to add value to a property.

Why do prices vary across the Metroplex?

Real estate is local. Everything is dependent on current market factors in your community, including what’s selling, what isn’t selling, and why. This information is critical to setting an optimal price and terms.

If your house is located in a desirable area you will be able to get a higher price than you can for the same house in a less desirable area.

If a house has amenities that are currently popular in the marketplace, it will bring a higher price Together we can identify top trends.

A house that has been better maintained and “shows” better will always sell for more than one that has had deferred (neglected) maintenance and needs work.

Buyers expect everything to work. It’s an important trust factor, and worth the time and expense to make basic repairs.

Markets differ by location and time. When interest rates are low and the local job base is growing, it’s great to be a seller. But when times are slack and mortgage rates are rising, homes also sell. The trick is to be realistic, to get as much as market conditions will allow.